Thanks for visiting.
I'm the Creative Director for a start-up embedded in a large health care tech company in Portland, Ore. I've led creatives for the company's varied portfolio of 9+ national offerings.
Everyday I work with my team of talented people—writers, designers, strategists—to build experiences that change perceptions, move people to act and educate consumers through digital and traditional solutions. I curate, support and continually develop talent to work hard to make complex messages simple with data, hierarchy, usability and consumer research. I combine my love of consumer research with brand in all I do.
I have a masters degree in human-centered design and have spent my career evolving my communication talents for B2B, B2C, and B2B2C advertising and branding.
I especially enjoy teaching typography or co-creation at PNCA and pushing anyone who will listen to think differently, change the conversation or challenge the status quo.
I've lived in Canada and France and have enjoyed when travel has opened my eyes to new experiences and ways of looking at the world.
When I'm not working, you'll find me running around Portland and the greater pacific northwest with my two kids. I also just love running.
Drop me a line!