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Journi
Journi is a small start-up with mighty promise. Borne out of the dream to provide people with more control over how they experience the health care system, Journi consolidates one's health information into one convenient place. The app provides insights, tips, health records and more. Along with the product, Journi's robust care team rounds out the experience to fully provide an end-to-end service that gives people help and support when they need it most—it's a concierge health service available around the clock. The team at Cambia and I worked with several talented individuals to bring forth this brand—establishing the positioning to creating the look and feel to rounding out the voice—all the pieces needed to build a brand are in play and have been successfully launched summer 2019. (Logo credit and ideation goes to the team at 180LA).