GROH is a mushroom-based cosmetic line that nourishes hair, revives skin and scalp. Loaded with nutrient-rich enzymes and vitamins, the mushroom is a magical ingredient. Used in GROH products, the mushroom brings volume to hair, glowing and radiant skin. GROH needed a few point-of-sale solutions, identity and packaging. We went through a vigorous branding workshop and positioned them as the "the beauty of nature backed by the power of science.” This was a concept piece.